• (I am large, I contain multitudes)

      KATHRYN E. ROBINSON

    • HI, I'M KAT

      The Dalai Lama says, “Once a year, go someplace you’ve never been before.” I try to apply his words of wisdom to all parts of my life, and more than once a year. My sense of curiosity and desire to explore and learn fuels all that I do. My exposure to different cultures, business styles and people has shaped who I am today, and I’m always looking for the next challenging endeavor.

       

      My experiences range from building the social media presence of an international startup in Helsinki, to fundraising and marketing for national nonprofits, implementing new media strategies for clients at large PR firms, and more.

       

      Now based in Austin, TX, I am pursuing my MBA at The McCombs School of Business at The University of Texas at Austin.

       

      When I’m not knee-deep in words, I’m day tripping around Texas, getting lost in a book, and collaborating and innovating with my partner’s lifestyle brand, Rothera Cycling.

       

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      Seeking/wanting: to share the skills I've developed and learn new skills, be inspired by interesting people and challenges, soak up new knowledge at every chance I can

       

      Intrigued by: technology for social good, problem solving, the power of words

       

      Those who know me best would say I'm: creative, wildly organized, passionate, intelligent, adventurous, able to make the complex clear

       

      Those who know me best would say I offer: a unique perspective, committed work ethic, courage to voice and implement ideas

       

      Specialties include: strong understanding of social media marketing and branding, email marketing, Wordpress and website production, data measurement and analytics (Google Analytics, Radian6, Traackr, SocMetrics), project management and "herding cats". Also secretly amazing at ping pong

    • CURRENT SUCCESSES

      Civitas Learning

      Sr. Proposal and Content Strategist, Strategic Partnerships
      Austin, Texas - Sept 2015-June 2018

       

      We’re partnering with higher education leaders to bring together the best of new leading-edge technology, design thinking and data science on a mission to help a million more students each year learn well and finish strong.

       

    • PREVIOUS SUCCESS

      National Domestic Violence Hotline & loveisrespect

      Donor Relations and Campaigns Manager 
      Communications & Development Specialist

      Austin, Texas - Feb 2013-Sept 2015

       

      Pioneered first of their kind, successful initiatives – developed and directed campaign strategy for public fundraising and awareness campaigns including Amplify Austin and December Giving Campaigns:

       

      Enhanced external partnerships:

      Overhauled, rewrote and redesigned organization's national websites, thehotline.org and loveisrespect.org, to allow for easier access and deeper engagement with content and services for victims, supporters and donors

       

      Orchestrated successful proposals and grant writing initiatives for corporate partners, government entities, and private foundations, including:

      Researched and authored ‘new knowledge’ core content for over 60 blog posts and "one pagers"/resources 

       

      Implemented the use of "Story Logs" for advocates post-call, resulting in more robust data and compelling content for marketing and fundraising

       

      Managed and oversaw the success of Development & Communications Intern

      Playmysong

      Digital Media Manager

      Helsinki, Finland - June 2012-April 2013

       

      • Created brand positioning for Finnish music crowd sourcing startup. Developed a new digital media strategy from the ground up and managed, analyzed and monitored new media accounts across all verticals (182% increase in Twitter / 41% increase in Facebook followings)
      • Developed “How To” presentations for clients/venues (Intro to Social Media Marketing for Already Busy Bars, Cafés and Hotels)
      • Increased market presence by identifying and engaging with top influencers, potential users and possible clients/venues in key cities worldwide
      • Provided regional (US/English speaking) expertise in creating and editing marketing materials, outreach messages and business pitches

       

                 

      Cone Communications

      New Media Intern

      Boston, Massachusetts - June 2011-May 2012

       

      • Assisted in the education/implementation of social strategies in marketing plans for Cone clients across the board (ranging from the American Cancer Society, to Manitoba Harvest and Yoplait)

      • Utilized analytics software such as Radian6, SocMetrics, and Traackr for in-depth influencer tracking in the online social space

      • Completed the initial set-up and maintenance of Radian 6 correspondence and input for over 16 brand marketing groups within the company

      • Conducted comprehensive research and subsequent presentations regarding brands’ utilization of new media tools and techniques; created companywide educational materials for teaching clients about new media

       

      Village Voice

      Marketing & Communications Intern

      New York City, New York - May-Aug 2010

       

      • Assisted in the preparation, promotion and implementation of the Siren 2010 Music Festival at Coney Island
      • Designed and created marketing promotional material and comprehensive client reports/sponsorship wrap-ups
      • Successfully sourced new vendors and contacts, and tracked and documented sponsor fulfillment
      • Created editorial content and expanded social networking reach

       

      Teen Voices Magazine

      Editorial Mentor & Communications Intern
      Boston, Massachusetts - Sept-Dec 2009

       

      • Mission: Support and educate teen girls to amplify their voices and create social change through media
      • Taught and led a group of girls through the processes of researching, interviewing, and fact-checking in order to produce a full section of the bi-annual magazine
      • Additional work included event coordination/production and partner solicitation/outreach

       

      Lost Girls World

      Social Media and Content Intern

      June 2011-2012
      • Travel blog content HERE 

       

    • EDUCATION

      McCombs School of Business, University of Texas at Austin

      Masters in Business Administration

      Austin, TX | 2018-2020

      Tufts University

      Bachelor of Arts - English Literature and Gender Studies; Minor: Communications and Media Studies
      Medford, MA | 2008-2012
      • Cumulative GPA 3.82, Dean's List all semesters
      • Phi Beta Kappa Chapter of Massachusetts
      • Published in 5 volumes of Tufts Outbreath Literary Magazine
      • President of VOX, sexual health awareness group: Orchestrated an event with over 200 attendees for Megan Andelloux's "Study Sex College Tour" competition: out of 15 other colleges across the US, this event brought Tufts the win

       

      University of Edinburgh

      English Lit. & Communications
      Edinburgh, Scotland | Spring 2011

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