The Dalai Lama says, “Once a year, go someplace you’ve never been before.” I try to apply his words of wisdom to all parts of my life, and more than once a year. My sense of curiosity and desire to explore and learn fuels all that I do. My exposure to different cultures, business styles and people has shaped who I am today, and I’m always looking for the next challenging endeavor.
My experiences range from building the social media presence of an international startup in Helsinki, to fundraising and marketing for national nonprofits, implementing new media strategies for clients at large PR firms, and more.
Now based in Austin, TX, I am pursuing my MBA at The McCombs School of Business at The University of Texas at Austin.
When I’m not knee-deep in words, I’m day tripping around Texas, getting lost in a book, and collaborating and innovating with my partner’s lifestyle brand, Rothera Cycling.
Seeking/wanting: to share the skills I've developed and learn new skills, be inspired by interesting people and challenges, soak up new knowledge at every chance I can
Intrigued by: technology for social good, problem solving, the power of words
Those who know me best would say I'm: creative, wildly organized, passionate, intelligent, adventurous, able to make the complex clear
Those who know me best would say I offer: a unique perspective, committed work ethic, courage to voice and implement ideas
Specialties include: strong understanding of social media marketing and branding, email marketing, Wordpress and website production, data measurement and analytics (Google Analytics, Radian6, Traackr, SocMetrics), project management and "herding cats". Also secretly amazing at ping pong
Austin, Texas - Feb 2013-Sept 2015
Pioneered first of their kind, successful initiatives – developed and directed campaign strategy for public fundraising and awareness campaigns including Amplify Austin and December Giving Campaigns:
Enhanced external partnerships:
Overhauled, rewrote and redesigned organization's national websites, thehotline.org and loveisrespect.org, to allow for easier access and deeper engagement with content and services for victims, supporters and donors
Orchestrated successful proposals and grant writing initiatives for corporate partners, government entities, and private foundations, including:
Implemented the use of "Story Logs" for advocates post-call, resulting in more robust data and compelling content for marketing and fundraising
Managed and oversaw the success of Development & Communications Intern
Helsinki, Finland - June 2012-April 2013
Boston, Massachusetts - June 2011-May 2012
Assisted in the education/implementation of social strategies in marketing plans for Cone clients across the board (ranging from the American Cancer Society, to Manitoba Harvest and Yoplait)
Utilized analytics software such as Radian6, SocMetrics, and Traackr for in-depth influencer tracking in the online social space
Completed the initial set-up and maintenance of Radian 6 correspondence and input for over 16 brand marketing groups within the company
Conducted comprehensive research and subsequent presentations regarding brands’ utilization of new media tools and techniques; created companywide educational materials for teaching clients about new media
New York City, New York - May-Aug 2010
McCombs School of Business, University of Texas at Austin
Austin, TX | 2018-2020