Austin, Texas - Feb 2013-Sept 2015

Pioneered first of their kind, successful initiatives – developed and directed campaign strategy for public fundraising and awareness campaigns including Amplify Austin and December Giving Campaigns:

2014 Giving Tuesday and “Gingerbread Hotline”: Over $83K overall, approx. $40K raised on Giving Tuesday alone, 271 new donors, elevated staff engagement
2015 Giving Tuesday and “GingerbreadForGood”: Targeted approach with donor touch points through email marketing and direct mail pieces, with over 75 donations directly corresponding to these solicitations; 300+ donors, avg. gift size $162.00; unprecedented Board Member involvement (75%) and staff giving (45%)

Enhanced external partnerships:

Wrote comprehensive narrative for ongoing support from the NFL and oversaw “Pass The Peace” campaign
Created and wrote proposal for Verizon: Transformative Digital Services: Supporting Victims in the 21^st Century

Overhauled, rewrote and redesigned organization's national websites, thehotline.org and loveisrespect.org, to allow for easier access and deeper engagement with content and services for victims, supporters and donors

Orchestrated successful proposals and grant writing initiatives for corporate partners, government entities, and private foundations, including:

Two $750,000 awards: Office for Victims of Crime, Broadening Engagement and Connection Through Digital Advocacy and the continuation grant
$25,000 award: RGK Foundation, for The Hotline’s project for teens and young adults, loveisrespect.org
$200K and $500K: Two matching grants from Avon Foundation secured for December 2013 and 2014 Giving Campaign
$275K: Conceptualized and wrote NoVo Foundation grant with former White House Advisor on Violence Against Women Lynn Rosenthal

Researched and authored ‘new knowledge’ core content for over 60 blog posts and "one pagers"/resources

Implemented the use of "Story Logs" for advocates post-call, resulting in more robust data and compelling content for marketing and fundraising

Managed and oversaw the success of Development & Communications Intern