• Inspiration exists but it has to find you working. -Pablo Picasso

    KATHRYN E. ROBINSON

  • HI, I'M KAT

    The Dalai Lama says, “Once a year, go someplace you’ve never been before.” I try to apply his words of wisdom to all parts of my life, and more than once a year. My sense of curiosity and desire to explore and learn fuels all that I do. My exposure to different cultures, business styles and people has shaped who I am today — and I’m always looking for the next challenging endeavor.

     

    My experiences range from building the social media presence of an international startup in Helsinki, to fundraising and marketing for national nonprofits, implementing new media strategies for clients at large PR firms, and more. 

     

    Now based in Austin, Texas, I spend my days creating powerful, mission-driven language on the Strategic Partnerships team at EdTech powerhouse Civitas Learning. 

     

    When I’m not knee-deep in words, I’m day tripping around Texas, getting lost in a book, and collaborating and innovating with my partner’s lifestyle brand, Rothera Cycling.

     

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    Seeking/wanting: to share the skills I've developed and learn new skills, be inspired by interesting people and challenges, soak up new knowledge at every chance I can

     

    Intrigued by: technology for social good, problem solving, the power of words

     

    Those who know me best would say I'm: creative, wildly organized, passionate, intelligent, adventurous, able to make the complex clear 

     

    Those who know me best would say I offer: a unique perspective, committed work ethic, courage to voice and implement ideas

     

    Specialties include: strong understanding of social media marketing and branding, email marketing, Wordpress and website production, data measurement and analytics (Google Analytics, Radian6, Traackr, SocMetrics), project management and "herding cats". Also secretly amazing at ping pong

  • CURRENT SUCCESSES

    Civitas Learning

    Sr. Proposal and Content Strategist, Strategic Partnerships
    Austin, Texas - Sept 2015-Present

     

    We’re partnering with higher education leaders to bring together the best of new leading-edge technology, design thinking and data science on a mission to help a million more students each year learn well and finish strong.

     

  • PREVIOUS SUCCESS

    National Domestic Violence Hotline & loveisrespect

    Donor Relations and Campaigns Manager 
    Communications & Development Specialist
    Austin, Texas - Feb 2013-Sept 2015

    Pioneered first of their kind, successful initiatives – developed and directed campaign strategy for public fundraising and awareness campaigns including Amplify Austin and December Giving Campaigns:

    Enhanced external partnerships:

    Overhauled, rewrote and redesigned thehotline.org and loveisrespect.org sites, to allow for easier access and deeper engagement with content and services for victims, supporters and donors
     

    Orchestrated successful proposals and grant writing initiatives for corporate partners, government entities, and private foundations, including:

    Researched and authored ‘new knowledge’ core content for over 60 blog posts and "one pagers"/resources 
    Implemented the use of "Story Logs" for advocates post-call, resulting in more robust data and compelling content for marketing and fundraising
     
    Managed and oversaw the success of Development & Communications Intern

    Playmysong

    Digital Media Manager
    Helsinki, Finland - June 2012-April 2013

    • Created brand positioning for Finnish music crowd sourcing startup. Developed a new digital media strategy from the ground up and managed, analyzed and monitored new media accounts across all verticals (182% increase in Twitter / 41% increase in Facebook followings)
    • Developed “How To” presentations for clients/venues (Intro to Social Media Marketing for Already Busy Bars, Cafés and Hotels)
    • Increased market presence by indentifying and engaging with top influencers, potential users and possible clients/venues in key cities worldwide
    • Provided regional (US/English speaking) expertise in creating and editing marketing materials, outreach messages and business pitches

               

    Cone Communications

    New Media Intern
    Boston, Massachusetts - June 2011-May 2012

    • Assisted in the education/implementation of social strategies in marketing plans for Cone clients across the board (ranging from the American Cancer Society, to Manitoba Harvest and Yoplait)

    • Utilized analytics software such as Radian6, SocMetrics, and Traackr for in-depth influencer tracking in the online social space

    • Completed the initial set-up and maintenance of Radian 6 correspondence and input for over 16 brand marketing groups within the company

    • Generated comprehensive new media case studies and created educational presentations for parts of the company on the utilization of different social media tools

    • Conducted comprehensive research and subsequent presentations regarding brands’ utilization of new media tools and techniques; created companywide educational materials for teaching clients about new media

    Village Voice

    Marketing & Communications Intern
    New York City, New York - May-Aug 2010

    • Preparation, promotion and implementation of the Siren 2010 Music Festival at Coney Island
    • Designing and created marketing promotional material and comprehensive client reports/sponsorship wrap-ups
    • Successfully sourced new vendors and contacts; tracked and documented sponsor fulfillment
    • Created editorial content and expanded social networking reach

    Teen Voices Magazine

    Editorial Mentor & Communications Intern
    Boston, Massachusetts - Sept-Dec 2009

    • Mission: Support and educate teen girls to amplify their voices and create social change through media
    • Taught and led a group of girls through the processes of researching, interviewing, and fact-checking in order to produce a full section of the bi-annual magazine
    • Additional work included event coordination/production and partner solicitation/outreach
  • EDUCATION

    Tufts University

    Bachelor of Arts - English Literature and Gender Studies; Minor: Communications and Media Studies
    Medford, MA | 2008-2012

    • Phi Beta Kappa Chapter of Massachusetts
    • Dean's List all semesters
    • Published in 5 volumes of Tufts Outbreath Literary Magazine
    • President of VOX, sexual health awareness group: Orchestrated an event with over 200 attendees for Megan Andelloux's "Study Sex College Tour" competition: out of 15 other colleges across the US, this event brought Tufts the win

    University of Edinburgh

    English Lit. & Communications
    Edinburgh, Scotland | Spring 2011